Digital Marketing Training Course

Job Oriented Intensive Program

Digital Marketing Certification Online Course transforms you into a digital marketing professional, covering specializations like SEO, social media, PPC, conversion optimization, analytics, content, mobile, and email marketing.

At our institute, we understand the dynamic nature of the Digital Marketing field. Our Course curriculum covers a wide spectrum of topics, including AI, all aligned with industry standards and certifications. Whether you choose our offline or online training option, you’ll receive personalized attention and hands-on experience to sharpen your digital marketing acumen.

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Digital Marketing Training Course Upcoming Batches

Date:

23rd March

Time

60:00 PM TO 07:00 PM

Program Duration:

60 Days

Learning Format:

Training / JOIP / I&I

Course Curriculum

India’s #1 Software Training Institute

KEY HIGHLIGHTS

Comprehensive Digital Marketing Fundamentals

Gain a solid foundation in digital marketing principles, methodologies, and industry best practices.

Real-World Project Experience

Apply digital marketing concepts to real-world projects through hands-on exercises and simulations.

Collaborative Learning Environment

Engage in group discussions and projects to enhance teamwork and problem-solving skills.

Industry-Relevant Case Studies

Analyze case studies from diverse industries to understand digital marketing challenges and solutions.

Comprehensive Training

2 Hours Training
Industry Curriculum
Learn from the Practitioner
Experimentation Learning
Course Completion Certification
Experience Industry Faculty
Dedicated Placement Team

Digital Marketing Course Key Features

Quality Thought offers a variety of software training courses that cater to the needs of both beginners and experienced professionals.
Our courses are designed to provide students with the skills and knowledge they need to succeed in the software industry.
Career counseling: We can help students with resume writing, interview skills, and job search strategies.

Placement assistance: We have a strong network of industry contacts and can help students find jobs after they complete their training.
Lab facilities: We provide students with access to state-of-the-art labs where they can practice their skills.
Online learning: We offer a number of online courses that allow students to learn at their own pace.

Skills Covered

Exclusive Training

Any Graduate
1-2 Hours Training
60 Days
Real Time Faculty+
Lab Assistant
Maximum 2 Months Training
Student Can Repeat Multiple Batches. Until They Understand Each Topic
2 Mock Interviews
Support With Resume Preparation
Reference Of Job Openings
1 Live Project For All Students
Training Completion Certificate
Course Fee: 20,000

JOB ORIENTED INTENSIVE PROGRAM (JOIP)

Any Graduate
6-8 Hours Training
90 Days
Soft Skills Training
Aptitude Training
Real Time Faculty Team (Group Of Working Professionals)
Training-3-6 Months,Every Week 1 Day Project Support Until Student Gets A Job
Continuous Sprints Support
Monthly 2 Mock Interviews Until They Get A Job
Get Access To 10+ Live Resumes
Get Access To QT Master LMS
Up To 3 Live Projects Training
Training Completion Certificate
Dedicated Placement Officer
Course Fee: 30,000

INTENSIVE & INTERNSHIP PROGRAM (I&I)

Any Graduate/Any Qualifying Year/Gap
Internship With Real time Environment
6 Months
Soft Skills Training
Aptitude Training
Project Environment From Day 1 Until The Student Gets Placed
Project Experience Until Student Gets A Job
Every Week Mock Interview
Get Access To 50+ Live Resumes.
Get Access To QT Master LMS
Up To 3 Live Projects Training
Internship Certificate From Client
Dedicated Placement Officer
Course Fee: 100000

Pre Requisites

Digital Marketing is for people form any background.

Eligibility

01: AI In Digital Marketing

AI in Digital Marketing- An Overview
Significance of AI in Digital Mar eting
AI is Changing the Face of Digital Marketing
How Companies are using AI in Digital Marketing?
Future AI in Digital Marketing
Benets AI in Digital Marketing
The impact of in Digital Marketing
Benefits of Using AI in Digital Marketing
Ways to incorporate AI in Digital Marketing
AI Challenges for Digital Marketers

02: Fundamentals & Digital Marketing Strategy

Overview of Digital Marketing

Understanding the Digital Landscape

Importance of Digital Marketing for Businesses

Key Digital Channels

Target Market Research

How to Make a Digital Marketing Plan

Crafting Communication for Target Audience

How to Do Media Selection

Buyer Persona and Customer Journey Mapping

Setting Marketing Objectives and KPIs

Developing a Digital Marketing Strategy

Content Strategy and Creation

Budgeting and ROI in Digital Marketing

Legal and Ethical Considerations

03: Search Engine Optimization (SEO )with AI Tools

SEO Foundations

SEO Introduction

How Search Engines Work

Types of SEO

Keyword Research and Competitive Intelligence

Off-Page SEO and Link Building strategies

Using E-E-A-T, YMYL content

OffPage Optimization

Duplicate Content

Design and Architecture

Conducting Competitive Audit

Website Management and Optimization

Local Seo

Algorithm Updates and Seo Changes

Integrating SEO with Other Disciplines

Using ChatGPT, AI Tools for SEO

Advanced Search Engine Optimization 5 Projects

04: WordPress Website Planning and Creation

Choosing a niche for your Website

Choosing a domain name for your business

Hosting Setup

WordPress Installation

Creating Posts and Pages

SEO Plugins Installation

Installing & building pages with Elementor

Website Speed Optimization

05: Social Media Optimization (SMO)

Introduction to Social Media Optimization

Overview of Popular Social Media Platforms

Creating an Attractive Prole

How to Create personal/Corporate Branding

Optimizing Bio and About Sections

Crafting Engaging Content

Utilizing Visual Content (Images, Videos, Infographics)

Hashtag Strategy and Trend Utilization

Audience Engagement

Building and Nurturing a Community

Preparing for Social Media Crises

Handling Negative Comments and Feedback

Staying Updated with Social Media Trends

Final Project: Social Media Optimization Campaign

06: Search Engine Marketing - Google Ads, Microsoft(Bing) Ads- Search, Display, Youtube

Google Ads – Search, Display, Youtube, Shopping

Microsoft(Bing) Ads – Search, Display

Introduction to Google Ads

Create a Google Ads manager account

Create a Search campaign

Create Call Only Campaign

Create Display Campaign,

Create YouTube Campaign

Create Shopping Campaign

Google Ad Extensions

Use Keyword Planner

Set Your Keyword Match Types

Add Negative Keywords To Campaigns

About Ad Scheduling

How To View The Search Terms Report

Set Up A Shared Budget

Set Up Conversion Tracking

Edit Your Campaign Settings

Demographic Targeting

Create Your First Display Remarketing Campaign

Set Up Your Remarketing Lists For Search Ads Campaign

Create A Responsive Search Ad

How To Create A New Search Campaign With A Dynamic Ad Group In Your Search Campaign

How To Create Your Dynamic Ads

Use Segments In Your Tables

Add Or Remove Columns In Your Statistics Table

Download Campaigns, Ad Groups, Ads And Extensions, Or Keywords Performance Report

Manage Access To Your Google Ads Account

07: Email Marketing Automation

Overview of Email Marketing

Key Email Marketing Metrics

Open rate, click-through rate, conversion rate

Permission-based Marketing

List Building and Segmentation

Crafting Compelling Emails

Visual Design and Branding

Introduction to Marketing Automation

Automation Workows

Email Campaign Strategy

Timing and Frequency

A/B Testing in Email Marketing

Deliverability and Compliance

Improving Inbox rates in Email Marketing

Tools For Sending Bulk Emails

08: Google Webmaster Tools

Adding Site & Verication Pocess

Crawl Errors & Stats

Google Fetch

Search Queries

Structured Data

RichSnippets

Data Highlights

Robots.txt testing

Sitemap.xml

Links to Site

Internal links

Google Messages

09: Google Analytics,GA4

Setup Analytics

Understanding Di fftypes of Traffic

Real Time Reports

Preparing Different Reports

Setup Goals

Filters

Dashboards

User Management

Admin Section

Tracking Ecommerce Reports

Why Choose Quality Thought

100% Success Rates in the Placement for Skilled People

Flexible learning options: Choose from online, offline, or blended learning options to fit your schedule and preferences.
Millions of learners: Join a global community of individuals who are transforming their dreams into reality through Quality Thought's programs. Gain motivation and connect with like-minded individuals on your learning journey.
Cutting-edge courses: Stay ahead of the curve with Quality Thought's curriculum, designed to equip you with the latest skills and knowledge in high-demand fields.
Innovative teaching methods: Experience engaging and interactive learning through Quality Thought's unique teaching methods, ensuring a deeper understanding and retention of knowledge.
Career support: Get help with resume writing, interview preparation, and job placement assistance to launch your successful career.
Positive student experiences: Highlight testimonials or success stories from past students to showcase the effectiveness of Quality Thought's programs.

A gate way to your🤔 Bright Future in the IT industry

Connect with us for Life-changing opportunities

How can I practice?

Students can benefit from our State-of-the-art lab infrastructure facilities at all our training centers across the city. Our lab facilities are available throughout the day on all working days. For our online students, they can connect to our servers and other lab facilities over the internet and practice. These facilities are available 24X7.

What if I miss one (or) more class?

If the student misses out on attending any session, he or she can re-attend the session by:
1. Attending the same session in another batch if the student is attending the classroom-based session.
2. For online sessions, recording of the classes can be accessed by the student at all times to help revisit and listen the sessions missed out.

Who is my instructor?

All our trainers are real-time industry experts with a minimum of 10+ years of experience. Complete profiles of our trainers are available for review at our center and students are free to come interact with them and learn more about them, before enrolling for programs.

What are the modes of training offered for this course?

All training programs conducted by Quality Thought are available in 3 modes, instructor-based classroom programs, instructor-based live online training, and self-paced video-based training. Students can choose

How about group discounts (or) corporate training for our team?