Digital Marketing Training

Digital marketing is a collection of technologies, tools and techniques which are used together to help the sales and marketing team in improving their efforts and reach out to a larger customer base cross the world. Digital marketing uses the social media platform to reach out to it customer for promoting and marketing its products and services. Different tools like SEO, SEM, ORM are utilized to generate business leads and improve branding of its companies across the internet.

Quality Thought offers the best Digital Marketing Training program with emphasis on real-time application testing case studies. Our course curriculum has been prepared by trainers with real-time industry experience with a lot of emphasis on real-time case studies and assignments. The primary objective of the Digital Marketing training is to help students and working professionals learn and master all the important facets of digital marketing tools and techniques and benefit from this knowledge to enhance their own business our work for organizations helping them in it digital marketing efforts.

Introduction to the world wide web, and idea of digital marketing is discussed at length. Email marketing techniques and its importance in reaching out to customer are discussed.

Google AdWords is a very powerful tool from Google to put advertisements on various services and products and target the customer across the world. The tool is studied in details to explore its potential and advantages.

Search Engine Optimization, online marketing and advertisements on mobile devices are other key areas on digital marketing study which are masters with practical assignments and case study work.

Digital Marketing program can be picked up by anyone. The course is applicable to:

Graduates/Post Graduates/Fresher
Working IT professional from programming, web development and DBA fields
HomeMakers
Marketing executives

With the spread of internet across the world and more and more people getting connected, Digital marketing is going to be the future of Marketing. Using the social media platforms to reach out to people and market products and services are going to be a ever increasing activity. Digital marketing opportunities are on a rise and this trend will continue in the years to come, offering young graduates to land into excellent opportunities on the digital marketing space.

Digital Marketing is for people for any background having good communication skills. People from non-programming background with a flair for marketing and reaching out to people can benefit from this technology of the future.

• What is marketing?
• What is Digital Marketing?
• Understanding Marketing Process
• Why Digital Marketing Wins Over Traditional Marketing?
• Understanding Digital Marketing Process
• Increasing Visibility
• Visitors Engagement
• Tools Needed

• Difference between Internet & web
  • Understanding websites
  • Understanding domain names & domain extensions
  • What is web server & web hosting
  • Different types of web servers
  • Different types of websites
  • Based on functionality
  • Based on purpose
  • Planning &Conceptualizing a Website
  • Booking a domain name & web hosting
  • Adding domain name to web Server
  • Adding webpages & content
  • Adding Plugins
  • Best & Bad Examples

• How email works?
• Types of email marketing- Opt-in & bulk emailing
• What is opt-in email marketing?
• Setting up email marketing account
• Creating a broadcast email
• What are auto responders?
• Setting up auto responders
• How to do bulk emailing?

• Why lead generation is important?
• Understanding landing pages
• Understanding thank-you page
• Landing page vs website
• Types of landing pages
• How to do A/B testing

• Understanding inorganic search results
• Overview of Microsoft AdCenter (Bing & Yahoo)
• Setting up Google AdWords account
• Types of Advertising campaigns- Search, Display, Shopping & video
• Difference between search & display campaign
• Understanding AdWords Algorithm
• How does AdWords rank ads
• What is CTR?
• Why CTR is important?
• Understanding bids
• What is bidding strategy?

• Introduction to Google Analytics
• How Google Analytics works
• Understanding Google Analytics account structure
• Understanding Google Analytics insights
• Understanding cookie tracking
• Types of cookie tracking used by Google Analytics
• Starting with Google Analytics
• How to set up analytics account

• Understanding the existing Social Media paradigms & psychology
• How social media marketing is different than others
• Forms of Internet marketing
• Facebook marketing
• Understanding Facebook marketing

• What is LinkedIn?
• Twitter Marketing
• Understanding Twitter

• Introduction to SERP
• What are search engines?
• How search engines work
• Major functions of a search engine
• What are keywords?
• Different types of keywords
• Google keyword planner tool
• Keywords research process
• Understanding keywords mix
• What are primary keywords, secondary keywords and tertiary keywords?

• What is Domain Authority?
• What is link building?
• Types of link building
• Do’s and Don’ts of link building
• Top tools for SEO
• Monitoring SEO process

• Types of Online Advertising
• Display Advertising
• Banner ads
• In Text ad
• Different Online advertising platforms
• Creating Banner Ads Using Tools

• Top ecommerce websites around the world & it’s scenario in India
• Difference between E-Commerce software and Shopping Cart software
• Payment Gateways, Merchant Accounts & Logistics for physical goods.
• Affiliate Marketing by promoting products which looks like an ecommerce store.

• Mobile Marketing and Social Media
• Mobile Marketing Measurement and Analytics
• Fundamentals of Mobile Marketing
• Content Marketing on mobile
• SMS marketing

• Introduction to content marketing
• Objective of content marketing

• How to get approved for AdSense?
• Using your AdSense account interface

Students can benefit from our State of the art lab infrastructure facilities at all our training centers across the city. Our lab facilities are available through the day on all working days. For our online students, they can connect to our servers and other lab facilities over the internet and practice. These facilities are available 24X7.

If the student misses out of attending any session, he or she can re-attend the session by:
1. Attending the same session in another batch if student is attending classroom based session.
2. For online sessions, recording of the classes can be accessed by the student at all time to help revisit and listen the sessions missed out.

All our trainer are real-time industry experts with minimum of 10+ years of experience. Complete profiles of our trainers are available for review at our center and students are free to come interact with them and know more about them, before enrolling for programs.

All training programs conducted by Quality Thought are available in 3 modes, instructor based classroom programs, instructor based live online training and self-paced video based training. Students can choose

All discounts are subject to case-to-case basis. Please feel free to meet our administration staff to have a better discussion on the same. We do offer a variety of discounts and concession to our students coming in from different backgrounds.

For all corporate training requirements please feel free to get in touch with our administration staff managing corporate marketing and interaction. We have of the finest programs and offer to corporate with best-in-class programs.