Digital Marketing and Analytics
Integrated with Live Masterclasses on AI in Digital Marketing
- Learn from #1 B-school in India and #5 in Asia (FT Global Ranking 2024)
- Learn 15+ Industry Trending Digital Marketing Tools
- Exclusive Live Masterclasses on Generative AI, AI for Personalised Marketing and More
- Run Simulated Campaigns and Engage in Hands-on Real World Case Studies
Get Your Brochure
Please note: The programme duration includes a break week for Christmas from 24 Dec, 2024 to 1 Jan, 2025.
- STARTS ON
- 30 December 2024
- Learning session starts from January 3, 2025
- DURATION
- 12 Weeks
- Online (4-6 hours/ week)
- PROGRAMME FEE
- ₹1,12,000
- GST will be charged at checkout View Flexi-Payment Plans Loan offered at EMI of INR 3800
- ELIGIBILITY
- Any Graduate/ Diploma Holder
Upcoming Application Deadline: 18 December 2024 at 11:59 PM
Programme Highlights
200+ Pre-recorded Videos for Self-paced Learning from Top ISB Faculty
20+ Practical Assignments*, Hands-on Projects of Top Brands, and Quizzes
Cutting-edge Modules and Live Masterclass on Generative AI in Digital Marketing
10+ Real World Case Studies on Top Brands
10+ Real World Case Studies on Top Brands
Create, Manage, and Monitor Simulated Campaigns with Stukent
10+ Discussion Boards
Be A Part of ISB Executive Network
Be A Part of ISB Executive Network
Note:
- ISB faculty will not be a part of weekly live sessions or any other live interaction in this programme. We have a curated panel of eminent programme leaders who will be conducting the weekly live doubt-clearing sessions.
- The final number of quizzes, assignments and discussions will be confirmed closer to the programme start.
- *Assignments are graded either by programme leaders who are available to support participants in their learning journey and/or by the Emeritus grading team.
- **Programme leaders are domain experts who will clear your doubts and guide you through your learning journey.
Why ISB Executive Education?
#1
B-school in India
#31
B-school Globally
#5
B-school in Asia
Source: FT Global MBA Ranking 2024
Industry Relevant Real World Case Studies
Note: All product and company names are trademarks or registered trademarks of their respective holders. Their use does not imply any affiliation with or endorsement by them.
Business Scenarios
Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Live Masterclasses​
Copywriting and Copyediting Using ChatGPT
Mobile Marketing
.
Market Research
Notes:
All product and company names are trademarks or registered trademarks of their respective holders. Their use does not imply any affiliation with or endorsement by them.
Industry speakers are subject to change based on their availability.
Our masterclasses offer an insightful overview of the topics, which help you explore further. While our masterclasses provide a valuable overview, they’re just the beginning.
Mailmodo Email Marketing Certification
This programme has been created by industry experts with extensive email marketing experience and will help participants learn the fundamentals of email marketing and create effective campaigns.
- Enabling users to create and send app-like interactive emails to improve email conversions
- Email automation, user journey creation, auto-trigger schedule
- API integration within the email content
The approximate cost is $49, complimentary with this programme.
Note:Â All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Hands-on Learning with Stukent Mimic Pro
Advance your skills with an in-demand digital marketing simulation platform with real-world scenarios to:
- Develop targeted content strategies
- Create and manage simulated campaigns
- Monitor and optimise key performance metrics
- Effectively manage campaign budgets
The approximate cost is $49, which is complimentary with this program.
Note: All product and company names are trademarks or registered trademarks of their respective holders. Their use does not imply any affiliation with or endorsement by them.
Essential Digital Marketing Toolkit
Note:
- All product and company names mentioned in this material are trademarks or registered trademarks of their respective holders. Their use does not imply any affiliation with or endorsement by them.
- The tools showcased in this material will be taught through pre-recorded demo videos.
- Regarding tools with ‘free’ certifications: we have included a detailed guide on the specific locations and procedures for obtaining your certification.
- The fee does not cover any payments required for certifications offered by the tools or tool subscriptions.
- These sessions are optional and will not be factored into your final evaluation.
Hands-on Activities
Facebook Ads Campaign
Twitter Ads Campaign
Social Listening to Create a Social Media Marketing Strategy
Transforming the Four Ps to Incorporate Digital Technologies
Using Peer Influence to Reach and Convert Customers
Analyse a Company’s Funnel Strategies and Provide Recommendations
Evaluate a Brand's Paid, Owned and Earned Media Strategies
Outline an Analytical Based Strategy
Evaluate a Brand’s Digital Marketing Strategy
Programme Modules
Module 1: Marketing in the Digital World
- Definition, growth & benefits of digital marketing
- Traditional marketing & digital marketing
- Digital marketing and traditional marketing relationship and its benefits over traditional marketing
- The positioning challenge and marketing crisis
- How the 4Ps of marketing are transformed in the digital space
- Utilising digital opportunities to create value
- The "long-tail" effect
Module 2: Customer in the Digital World
- How customer behavior is different in the digital domains?
- Easy access to information and decision making
- The role of peer influence in the purchase process
- What are customer networks and their use in digital marketing?
- Case Study – Creating Value for Customers
Module 3: Customer Journey
- What are customer personas and how are they used in digital marketing segmentation?
- Digital marketing funnel: What is it and how is it used?
- Privacy vs Personalisation: The current debate on this issue; its impact on marketing strategy
- Case study – digital marketing funnel strategy
Module 4: Reaching and Engaging the Customer
- Exploring the P-O-E-M (paid, owned, earned media) framework to reach and engage customers
- How do you integrate offline with online channels and its impact on customer engagement?
Module 5: Making Digital Work: Strategies for Paid Ad Campaigns
- Outlining a planning framework for paid ad campaigns
- Highlight examples to reveal key insights and ideas in PPC
- Describing the ecosystem for Google Ad campaigns, display and social media ads and email ads
- Outline managerial decisions that need to be made in each and factors that need to be considered while making them
- Stukent Mimic Pro simulation – 1 round
Module 6: Email, Display and Social Media Advertising
- Email and social media marketing strategies and their execution in digital marketing
- Build an engaging social media marketing strategy leveraging social listening
- Analyse digital marketing strategies of a few brands
- Stukent Mimic Pro simulation – 1 round
Module 7: Strategies and Evaluation: Metrics, and ROI
- Identify key factors for campaign success
- Analyse metrics of a campaign, what metrics are important
- Key KPIs, branding or financial and understanding the challenges of measuring marketing ROI within organisations
- An overview of tools that are available across platforms
- An introduction to causal inference and its importance in the digital world
- Overview of techniques related to A/B testing and split testing and how it can be applied in social media
- Understanding the trade-offs between a short-term and long-term focus. How to incorporate CLV measures in ROI analysis?
- How to incorporate CLV measures in ROI analysis
- Understand the right data framework and test strategies required to make your campaign a success (HONEST company)
- Stukent Mimic Pro simulation – 1 round
Module 8: Digital Strategy and Analytics
- What are the data requirements for different platforms? How do you integrate offline with online?
- Optimising campaigns using Data Analytics
- Data strategies for marketing
- Stukent Mimic Pro simulation – 2 rounds
Module 9: Digital Marketing: Strategy, Planning and Execution
- Defining target audience and audience persona, need identification
- Identifying and profiling competitors based on different attributes
- Content production and distribution through earned, owned, and paid media
- Launching an effective digital marketing campaign and post-campaign analysis
- Examples of successful strategy planning and execution from India and global markets
- Stukent Mimic Pro simulation – 2 rounds
Module 10: Emerging Technologies for Digital Marketing
- Role of new technologies in transforming marketing and digital environments
- Applications of AI in marketing
- Generative AI and the future of marketing and consumer behaviour
- Robots, IoT, drones, Blockchain, Virtual Reality
Generative AI in Digital Marketing
- AI-driven visual marketing
- AI-powered chatbots and conversational marketing
- Data-driven decision-making with AI
- Tools for AI-based marketing analytics
- Ethics and privacy in AI marketing
- Future trends in Generative AI and marketing
World-class Learning with Faculty-led, Pre-recorded Videos
Globally Renowned Faculty
- Learn from the best instructors and resources from anywhere in the world.
- Access the experts, regardless of their location.
Cohort-Based Learning
- Learn with an accomplished group of peers and build your network.
- Gain cross-industry and cross-functional knowledge.
Flexible Learning
- Learn at your own pace with high-quality, pre-recorded faculty videos.
- Advance your career without disrupting your busy schedule.
Programme Certificate
Upon successfully completing the program with a minimum 70% score in all required assignments, you will be awarded with a certificate in Digital Marketing and Analytics from ISB Executive Education.
Note:Â All certificate images are for illustrative purposes only and may be subject to change at the discretion of ISB Executive Education.
Increase ROI, customer lifetime value and profitability in alignment with business goals
Plan and implement search engine and social media campaigns in simulated environments
Leverage insights from the digital marketing funnel to reach customers and enhance engagement
Maximise reach, engagement and conversions with optimised paid campaigns
Measure, analyse and optimise campaigns using in-demand metrics and best practices
Build frameworks for the successful planning and execution of campaign strategies
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Upon completing the program, participants will join the ISB Executive Network. Benefits include:
- ISB Executive Education Newsletters with the latest updates
- Networking opportunities via ISB Executive Network Group on LinkedIn
- Exclusive invitations to Online and Offline events like Webinars, Conferences, and Master Classes, amongst others
- Preferential pricing with 10% discount on program fee on ISB Executive Education programmes
- Upgrade to Executive Alumni status by completing 100+ learning hours
Who Is This Programme For?
- Marketers seeking more ROI :Â Mid level managers interested in learning integrated digital marketing strategies and best practices to boost reach & get more ROI from their campaigns
- Rejoining the workforce:Â Managers looking to make a comeback after a career break to enhance their knowledge and skills by learning the latest digital marketing strategies
- Entrepreneurs looking to expand:Â Business owners seeking to understand how digital marketing strategies can improve marketing outcomes and lead to business expansion
The Learning Experience
More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programmes said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the programme delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the programme in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.
A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
FAQs
The Programme
Which programme is best in digital marketing?
The ISB Executive Education’s Digital Marketing and Analytics programme is a comprehensive course that integrates cutting-edge topics like AI and GenAI in digital marketing, email marketing, practical hands-on projects, live masterclasses on tools such as ChatGPT for personalised marketing and more. It is designed to enhance your digital marketing skills through simulated campaigns and real-world case studies. This programme is highly recommended for those looking to advance in digital marketing with a strong focus on analytics and emerging technologies, making it one of the best in the field.
How do I know if this Digital Marketing and Analytics programme is right for me?
After reviewing the information on the programme landing page, we recommend you submit the short form above to gain access to the programme brochure, which includes more in-depth information. If you still have questions on whether this programme is a good fit for you, please email support.india@emeritus.org, and a dedicated programme advisor will follow-up with you very shortly.
What other dates will this programme be offered in the future?
Check back to this programme web page or email us at support.india@emeritus.org to inquire if future programme dates or the timeline for future offerings have been confirmed yet.
The Learning Experience
I have a full-time job. What is the time commitment expected from me?
The programme has been designed with your busy schedule in mind. You will be required to commit not more than four to six hours per week enabling you to benefit from this transformative programme while fulfilling your day-to-day work responsibilities.
What is the mode of the programme?
This programme is designed to give flexible learning given time constraints of working professionals and contains high-quality pre-recorded videos with the globally renowned faculty from ISB. The programme has masterclasses on ChatGPT and other trending topics, assignments, quizzes, Stukent Mimic Pro Simulation, email marketing via Mailmodo 15+ digital marketing tools and optional certifications in Google Ads, Google Analytics, HubSpot & Semrush for a hands-on experience, and live office hours with programme leaders for doubt resolution and discussions.
Are there live sessions in the programme?
There are live webinars with programme coordinators and industry experts also called Emeritus office hours, every week for doubt-solving and any discussion regarding the curriculum. There are no live sessions with ISB Faculty.
What if I miss the assignments for a particular week? Can I attempt them later?
An assignment that is not submitted by the due date is late. Late assignments will be accepted until one week after the programme end date, which is published on the programme homepage. It is strongly recommended that you attempt and submit the assignments every week for a holistic learning experience. Late submissions will be graded at the end of the course.
What is it like to learn with the learning collaborator, Emeritus?
More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course. A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
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How to become an AI digital marketer?
To become an AI digital marketer, you can follow a structured learning path like the one offered by ISB Executive Education’s Digital Marketing and Analytics programme. This programme integrates AI into digital marketing through masterclasses on AI for personalised marketing, ChatGPT, and the use of over 15 industry tools. You’ll gain hands-on experience by running simulated campaigns, engaging with real-world case studies, and learning key AI-driven strategies for personalised marketing. This approach will equip you with the necessary skills to excel as an AI digital marketer.
Certification
What are the requirements to earn the certificate?
Participants must receive 70% to pass and obtain the certificate of completion and be a part of ISB Executive Network. Each programme includes an estimated learner effort per week, so you can gauge what will be required before you enrol. This is referenced at the top of the programme landing page under the Duration section, as well as in the programme brochure, which you can obtain by submitting the short form at the top of this web page. All programmes are designed to fit into your working life. You must complete the required activities to pass and obtain the certificate of completion. Some programmes include a final project submission or other assignments to obtain passing status. This information will be noted in the programme brochure. Please contact us at support.india@emeritus.org if you need further clarification on any specific programme requirements.
What type of certificate will I receive?
Upon successful completion of the programme, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile. The digital certificate will be sent approximately two weeks after the programme, once grading is complete.
Does the programme grant alumni status?
This programme comes with ISB Executive Network access, which allows you to network with other ISB Alumni and a host of other benefits. However, this is not the same as the ISB Alumni status accorded for full time campus programmes.
How long will I have access to the learning materials?
You will have access to the online learning platform and all the videos and programme materials for 12 months following the programme start date. Access to the learning platform is restricted to registered participants per the terms of agreement.
Technical Requirements
What equipment or technical requirements are there for this programme?
Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.
Do I need to be online to access the programme content?
Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access programme content from a desktop, laptop, tablet, or mobile device. Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.
Payment Process
Can I still register if the registration deadline has passed?
Yes, you can register up until seven days past the published start date of the programme without missing any of the core programme material or learnings.
Is there an option to make flexible payments for this programme?
Yes, the flexible payment option allows a participant to pay the programme fee in instalments. This option is made available on the payment page and should be selected before submitting the payment.
Deferral Policy
If a participant faces severe challenges in dedicating time to study the programme or has personal medical issues, a participant may request to defer the enrolment to another cohort of the same programme.
The participant must request to change to a future batch within 30 days after the programme commencement.
A participant may request a one-time deferral to the next available cohort of the same program. Such deferral is contingent upon and subject to:
Programme and batch availability at the discretion of the Institute and Emeritus
Approval of a valid deferral request with the supported document.
Payment of all pending programme fees as per the original programme scheduled date or Payment of the applicable non-refundable deferral fee as set forth under point (v).
The participant must write the deferral request to support.india@emeritus.org, specifying the reason for deferral with supporting documents.
The deferral request with reasons and supporting documents shall be passed on to the Institute, who reserve the absolute right to approve or deny such requests, at its discretion.
Participants may be offered a deferment under the condition that they pay the full fees as per the original payment plan. Once the payment is completed, the deferment will be processed. However, if a participant wishes to defer the payment plan as well, they will be required to pay the fee, collectively referred to as the “non-refundable deferral fee” of Rs 10,000 + taxes for certificate courses and Rs 20,000 + taxes for senior executive programmes, along with the programme fee differential amount between the two cohorts.
For the payment plan deferment option, the participant will have 5 (five) business days to pay the deferral fee from the date of deferral approval by the Institute, after which the deferral approval will expire, and the participant will continue in the current cohort. For clarity, until the full payment is received, the participant will remain in the current cohort.
Upon payment of the non-refundable deferral fee mentioned under point (v), Emeritus will process the deferral request, and the participant’s access to the current cohort will be disabled. Accordingly, the participant must start the programme in the new cohort from the beginning.
The deferral request can only be considered when the current cohort the participant is enrolled in is ongoing. A deferral request shall not be entertained if the currently assigned cohort is completed or after the programme end date.
It is the participant’s decision to defer the programme to another cohort. It is important to note that
if the programme is discontinued after deferment for any reason, the programme fee will not be refunded to the participant
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Flexible payment options available.
- Starts On 30 December 2024
Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of Eruditus Learning Solutions Pvt. Ltd. (a company incorporated in Singapore), and operates under the brand name of 'Eruditus' and 'Emeritus'.
